Objectives:
To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication
Program Highlights:
Professional training for work in Advertising and PR domain, including an internship and student research project including live PR work and associated advertising materials
Eligibility :
Graduate in any stream, Entrance Exam
Duration :
Two Academic years
Evaluation Method :
Semester Pattern – 40% External, 60% Internal, 50% passing
Medium :
English
Fee Structure for the Academic Year 2022-23 :
| Year | Tuition | Laboratory /Practical | Admission | Exam | Eligibility | Library | Total |
| First Year | 25000 | 35000 | 1500 | 3000 | 500 | 500 | 65500 |
| Second Year | 30000 | 50500 | 1500 | 3000 | – | 500 | 85500 |
Deposit of Rs. 3,000/- taken as caution money for library.
Opportunities at the Exit Point of program
News Papers, T.V. News Channels, Internet, I.T. Industries work as PRO / Media Executive, marketing manager, media relations manager, account director in advertising
Note :
Deposit of Rs. 10,000/- taken as caution money for media lab & equipments.
Program Structure
Semester – 1
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | MADPR 22-101 | Communication Theory & Practices | Core | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-II | MADPR 22-102 | Public Relations: Principles and Practices | Core | 40 | 60 | 100 | 1(TH)
2(PR) |
| Paper-III | MADPR 22-103 | Video Production | DSEC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-IV | MADPR 22-104 | Media Laws & ethics | AECC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-V | MADPR 22-105 | Integrated Marketing Communication | Skills | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-VI | MADPR 22-106 | Advertising: Principles, Concept and Management | DSEC | 40
|
60
|
100
|
1(TH)
3(PR)
|
| Total | 240 | 360 | 600 | 25 |
Semester – 2
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | MADPR 22-201 | Digital PR and Marketing | Core | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-II | MADPR 22-202 | Creative Communication-Design Concepts & Process | Generic | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-III | MADPR 22-203 | Media Selection & Planning | DSEC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-IV | MADPR 22-204 | Marketing Research for Advertising & P | AECC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-V | MADPR 22-205 | Business of Advertising | AECC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper VI | MADPR 22-206 | Ad Production (Print/Audio) | Skill | 40 | 60 | 100 | 1(TH)
1(PR) |
| Total | 240 | 360 | 600 | 06(TH)
16(PR) |
Semester – 3
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | MADPR 22-301 | Government & Public Service Communication | DSEC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-II | MADPR 22-302 | Advance Public Relations Writing | Core | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-III | MADPR 22-303 | Corporate Communication | Generic | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-IV | MADPR 22-304 | Brand Management | DSEC | 40 | 60 | 100 | 1(TH)
2(PR) |
| Paper-V | MADPR 22-305 | PR Campaign | AECC | 40 | 60 | 100 | 1(TH)
3(PR) |
| Paper-VI | MADPR 22-306 | Event Management | Skill | 40 | 60 | 100 | 1(TH)
2(PR) |
| Total | 240 | 360 | 600 | 06(TH)
16(PR) |
Semester – 4
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | MADPR 22-401 | Internship | AECC | 40 | 60 | 100 | 0(TH)
7(PR) |
| Paper-II | MADPR 22-402 | Dissertation | DSEC | —- | 150 | 150 | 0(TH)
5(PR) |
| Paper-III | MADPR 22-403 | Lokmanya Tilak-A Visionary | AECC | 20 | 30 | 50 | 1(TH)
0(PR) |
| Paper-IV | MADPR 22-404 | Final Project (Audio-Visual) (PR) | DSEC | 80 | 120 | 200 | 0(TH)
5(PR) |
| Paper-V | MADPR 22-405 | Entrepreneurship Development | AECC | 20 | 30 | 50 | 1(TH)
1(PR) |
| Paper-VI | MADPR 22-406 | Soft Skill | Skill | 20 | 30 | 50 | 1(TH)
1(PR) |
| Total | 180 | 420 | 600 | 3(TH)
19(PR) |
