M.A in Mass Communication (AD & PR)

Objectives:

To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication

​​​​​Program Highlights:

Professional training for work in Advertising and PR domain, including an internship and student research project including live PR work and associated advertising materials

Eligibility :

Graduate in any stream, Entrance Exam

Duration :

Two Academic years

Evaluation Method :

Semester Pattern – 40% External, 60% Internal, 50% passing

Medium :

English

Fee Structure for the Academic Year 2022-23 :

Year Tuition Laboratory /Practical Admission Exam Eligibility Library Total
First Year  25000 35000 1500 3000 500 500 65500
Second Year 30000 50500 1500 3000 500 85500

Deposit of Rs. 3,000/- taken as caution money for library.
Opportunities at the Exit Point of program
News Papers, T.V. News Channels, Internet, I.T. Industries work as PRO / Media Executive, marketing manager, media relations manager, account director in advertising

Note :
Deposit of Rs. 10,000/- taken as caution money for media lab & equipments.

Program Structure 

Semester – 1

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I MADPR 22-101 Communication Theory & Practices Core 40 60 100 1(TH)

3(PR)

Paper-II MADPR 22-102 Public Relations: Principles and Practices Core 40 60 100 1(TH)

2(PR)

Paper-III MADPR 22-103 Video Production DSEC 40 60 100 1(TH)

3(PR)

Paper-IV MADPR 22-104 Media Laws & ethics AECC 40 60 100 1(TH)

3(PR)

Paper-V MADPR 22-105 Integrated Marketing Communication Skills 40 60 100 1(TH)

3(PR)

Paper-VI MADPR 22-106 Advertising: Principles, Concept and Management DSEC 40

 

60

 

100

 

1(TH)

3(PR)

 

Total 240 360 600 25

Semester – 2

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I MADPR 22-201 Digital PR and Marketing Core 40 60 100 1(TH)

3(PR)

Paper-II MADPR 22-202 Creative Communication-Design Concepts & Process Generic 40 60 100 1(TH)

3(PR)

Paper-III MADPR 22-203 Media Selection & Planning DSEC 40 60 100 1(TH)

3(PR)

Paper-IV MADPR 22-204 Marketing Research for Advertising & P AECC 40 60 100 1(TH)

3(PR)

Paper-V MADPR 22-205 Business of Advertising AECC 40 60 100 1(TH)

3(PR)

Paper VI MADPR 22-206 Ad Production (Print/Audio) Skill 40 60 100 1(TH)

1(PR)

Total 240 360 600 06(TH)

16(PR)

Semester – 3

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I MADPR 22-301 Government & Public Service Communication DSEC 40 60 100 1(TH)

3(PR)

Paper-II MADPR 22-302 Advance Public Relations Writing Core 40 60 100 1(TH)

3(PR)

Paper-III MADPR 22-303 Corporate Communication Generic 40 60 100 1(TH)

3(PR)

Paper-IV MADPR 22-304 Brand Management DSEC 40 60 100 1(TH)

2(PR)

Paper-V MADPR 22-305 PR Campaign AECC 40 60 100 1(TH)

3(PR)

Paper-VI MADPR 22-306 Event Management Skill 40 60 100 1(TH)

2(PR)

Total 240 360 600 06(TH)

16(PR)

Semester – 4

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I MADPR 22-401 Internship AECC 40 60 100 0(TH)

7(PR)

Paper-II MADPR 22-402 Dissertation DSEC —- 150 150 0(TH)

5(PR)

Paper-III MADPR 22-403 Lokmanya Tilak-A Visionary AECC 20 30 50 1(TH)

0(PR)

Paper-IV MADPR 22-404 Final Project (Audio-Visual) (PR) DSEC 80 120 200 0(TH)

5(PR)

Paper-V MADPR 22-405 Entrepreneurship Development AECC 20 30 50 1(TH)

1(PR)

Paper-VI MADPR 22-406 Soft Skill Skill 20 30 50 1(TH)

1(PR)

Total 180 420 600 3(TH)

19(PR)

Instructor

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