Objectives:
To provide basic and emerging concepts and principles in relation to better decision making in the
areas of advertising & allied fields, public relations & corporate communication.
Program Highlights:
1. Professional training for work in Advertising and PR domain, including an internship and student
research project including live PR work and associated advertising materials
Eligibility :
Graduate in any stream, Entrance Exam
Duration :
Two Academic years
Evaluation Method :
Semester Pattern – 40% External : 60% Internal, 50% passing
Medium :
English
Fee Structure for the Academic Year 2020-21 :
| Year | Tuition | Laboratory /Practical | Admission | Exam | Eligibility | Library | Total |
| First Year | 20000 | 35000 | 1500 | 3000 | 500 | 500 | 60500 |
| Second Year | 25000 | 50500 | 1500 | 3000 | – | 500 | 80500 |
Deposit of Rs. 2,000/- taken as Caution money for Library.
Opportunities at the Exit Point of program
News Papers, T.V. News Channels, Internet, I.T. Industries work as PRO / Media Executive
Note :
Deposit of Rs. 10,000/- taken as Caution money for Media Lab & Equipment’s.
Program Structure
Semester – 1
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | Communication Theory and
Practices |
MADPR18-101 | Core | 40 | 60 | 100 | 5 |
| Paper-II | Indian Culture OR Indian Culture & History
(^maVr` g§ñH¥ Vr: B{Vhmg) (MOOC – Swayam) |
MADPR18-102 | Generic | 40 | 60 | 100 | 4 |
| Paper-III | Introduction to Video Production | MADPR18-103 | Core | 40 | 60 | 100 | 4 |
| Paper-IV | Film Appreciation | MADPR18-104 | DSEC | 40 | 60 | 100 | 4 |
| Paper-V | Media Ethics | MADPR18-105 | Core | 40 | 60 | 100 | 4 |
| Paper-VI | Advanced English
OR Translation Studies |
MADPR18-106
MADPR18-107 |
Elective
Elective |
40
40 |
60
60 |
100
100 |
4
4 |
| Total | 240 | 360 | 600 | 25 |
Semester – 2
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | Fundamentals of Advertising | MADPR18-201 | Core | 40 | 60 | 100 | 4 |
| Paper-II | Business of Advertising & Types of Ad | MADPR18-202 | Core | 40 | 60 | 100 | 4 |
| Paper-III | Media Selection & Planning | MADPR18-203 | Core | 40 | 60 | 100 | 4 |
| Paper-IV | Creativity in Advertising | MADPR18-204 | DSEC | 40 | 60 | 100 | 4 |
| Paper-V | PR Concepts & Functions | MADPR18-205 | DSEC | 40 | 60 | 100 | 4 |
| Paper VI | Travel and Tourism
OR In-Design |
MADPR18-206
MADPR18-207 |
Core
Core |
20
20 |
30
30 |
50
50 |
4
4 |
| Paper VII | Conference / Seminar | MADPR18-208 | Skill | – | 50 | 50 | 1 |
| Total | 220 | 380 | 600 | 25 |
Semester – 3
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | Copy Writing and Advertisement for Print | MADPR18-301 | Skill | 40 | 60 | 100 | 4 |
| Paper-II | Writing & Advertising Production TV, Radio, Internet | MADPR18-302 | Skill | 40 | 60 | 100 | 4 |
| Paper-III | Advertising Appeals | MADPR18-303 | Skill | 40 | 60 | 100 | 4 |
| Paper-IV | Glamour of Advertising | MADPR18-304 | DSEC | 40 | 60 | 100 | 4 |
| Paper-V | Role of PR and PR tools | MADPR18-305 | DSEC | 40 | 60 | 100 | 5 |
| Paper-VI | Entrepreneurship Development
OR Indological Studies |
MADPR18-306
MADPR18-307 |
Elective
Elective |
20
20 |
30
30 |
50
50 |
2
2 |
| Paper-VII | Field Work | MADPR18-308 | Skill | – | 50 | 50 | 2 |
| Total | 220 | 380 | 600 | 25 |
Semester – 4
| Paper no. | Subject Code | Name of Subject | Category of Sub. | External Marks | Internal Marks | Total | Credits |
| Paper-I | Research Techniques | MADPR18-401 | Core | 40 | 60 | 100 | 4 |
| Paper-II | Internship | MADPR18-402 | SEC | 40 | 60 | 100 | 6 |
| Paper-III | Project & Portfolio | MADPR18-403 | Core | 80 | 120 | 200 | 8 |
| Paper-IV | Magazine Production | MADPR18-404 | Skill | — | 150 | 150 | 6 |
| Paper-V | Lokmanya Tilak & his Editorials | MADPR18-405 | Generic | 20 | 30 | 50 | 1 |
| Total | 180 | 420 | 600 | 25 |
