M.A. (Advertising & PR)

Objectives:

To provide basic and emerging concepts and principles in relation to better decision making in the
areas of advertising & allied fields, public relations & corporate communication.

​​​​​Program Highlights:

1. Professional training for work in Advertising and PR domain, including an internship and student
research project including live PR work and associated advertising materials

Eligibility :

Graduate in any stream, Entrance Exam

Duration :

Two Academic years

Evaluation Method :

Semester Pattern – 40% External : 60% Internal, 50% passing

Medium :

English

Fee Structure for the Academic Year 2020-21 :

Year Tuition Laboratory /Practical Admission Exam Eligibility Library Total
First Year  20000 35000 1500 3000 500 500 60500
Second Year 25000 50500 1500 3000 500 80500

Deposit of Rs. 2,000/- taken as Caution money for Library.
Opportunities at the Exit Point of program
News Papers, T.V. News Channels, Internet, I.T. Industries work as PRO / Media Executive

Note :
Deposit of Rs. 10,000/- taken as Caution money for Media Lab & Equipment’s.

Program Structure 

Semester – 1

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I Communication Theory and

Practices

MADPR18-101 Core 40 60 100 5
Paper-II Indian Culture OR Indian Culture & History

(^maVr` g§ñH¥ Vr: B{Vhmg)

(MOOC – Swayam)

MADPR18-102 Generic 40 60 100 4
Paper-III Introduction to Video Production MADPR18-103 Core 40 60 100 4
Paper-IV Film Appreciation MADPR18-104 DSEC 40 60 100 4
Paper-V Media Ethics MADPR18-105 Core 40 60 100 4
Paper-VI Advanced English

OR

Translation Studies

MADPR18-106

 

 

MADPR18-107

Elective

 

 

Elective

40

 

 

40

60

 

 

60

100

 

 

100

4

 

 

4

Total 240 360 600 25

Semester – 2

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I Fundamentals of Advertising MADPR18-201 Core 40 60 100 4
Paper-II Business of Advertising & Types of Ad MADPR18-202 Core 40 60 100 4
Paper-III Media Selection & Planning MADPR18-203 Core 40 60 100 4
Paper-IV Creativity in Advertising MADPR18-204 DSEC 40 60 100 4
Paper-V PR Concepts & Functions MADPR18-205 DSEC 40 60 100 4
Paper VI Travel and Tourism

OR

In-Design

MADPR18-206

 

 

MADPR18-207

Core

 

 

Core

20

 

 

20

30

 

 

30

50

 

 

50

4

 

 

4

Paper VII Conference / Seminar MADPR18-208 Skill 50 50 1
Total 220 380 600 25

Semester – 3

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I Copy Writing and Advertisement for Print MADPR18-301 Skill 40 60 100 4
Paper-II Writing & Advertising Production TV, Radio, Internet MADPR18-302 Skill 40 60 100 4
Paper-III Advertising Appeals MADPR18-303 Skill 40 60 100 4
Paper-IV Glamour of Advertising MADPR18-304 DSEC 40 60 100 4
Paper-V Role of PR and PR tools MADPR18-305 DSEC 40 60 100 5
Paper-VI Entrepreneurship Development 

OR

Indological Studies

MADPR18-306

 

 

 

 

MADPR18-307

Elective

 

 

 

 

Elective

20

 

 

 

 

20

30

 

 

 

 

30

50

 

 

 

 

50

2

 

 

 

 

2

Paper-VII Field Work MADPR18-308 Skill 50 50 2
Total 220 380 600 25

Semester – 4

Paper no. Subject Code    Name of Subject  Category of Sub.   External Marks   Internal Marks   Total  Credits
Paper-I Research Techniques MADPR18-401 Core 40 60 100 4
Paper-II Internship MADPR18-402 SEC 40 60 100 6
Paper-III Project & Portfolio MADPR18-403 Core 80 120 200 8
Paper-IV Magazine Production MADPR18-404 Skill 150 150 6
Paper-V Lokmanya Tilak & his Editorials MADPR18-405 Generic 20 30 50 1
Total 180 420 600 25

Instructor

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